How many emails should a nurture sequence have?

Most effective sequences have 5-10 emails. Start with 5-7 emails to test, then expand based on engagement data. The key is delivering enough value to build trust before making your offer.

How often should I send nurture sequence emails?

During the first week, daily or every-other-day emails work well while engagement is high. After that, transition to 2-3 emails per week. Monitor unsubscribe rates to find your audience's tolerance.

When should I make an offer in my nurture sequence?

After 3-5 value-focused emails, you've typically earned the right to present an offer. Some marketers include a soft pitch in every email, while others save the full offer for the end of the sequence.

How do I measure nurture sequence success?

Track open rates (aim for 30-50% for nurture emails), click rates (5-15%), reply rates, and ultimately conversion to paid offers. Compare metrics across emails to identify which content resonates most.

Email Marketing

Nurture Sequence

A nurture sequence is an automated series of emails sent to new subscribers after they opt-in, designed to build relationship, deliver value, and guide them toward a purchase.

Definition

A nurture sequence (also called a welcome sequence, onboarding sequence, or indoctrination series) is a pre-written series of automated emails triggered when someone joins your email list. These emails are strategically designed to build trust, establish your expertise, deliver value, and prepare subscribers for your offers. A well-crafted nurture sequence transforms cold leads into warm prospects who understand your value and are primed to buy. Sequences typically run 5-10 emails over 1-3 weeks, though timing and length vary by industry and offer.

Why This Matters

The first few days after someone joins your list are critical - subscribers are most engaged during this window. Without a nurture sequence, you miss the opportunity to build relationship when attention is highest. Nurture sequences also work while you sleep, automatically warming leads and presenting offers 24/7. Businesses with strong nurture sequences see significantly higher open rates, click rates, and conversions compared to those who simply add subscribers to a newsletter. The sequence does the selling so you don't have to manually follow up with each lead.

Common Types

Welcome Sequence

Introduces your brand, sets expectations, and delivers initial value over 3-5 emails.

Indoctrination Sequence

Shares your story, philosophy, and unique approach to prime subscribers for your offers.

Educational Sequence

Delivers a mini-course or training series that demonstrates expertise and provides value.

Engagement Sequence

Encourages replies, surveys, and interaction to boost engagement and gather insights.

Launch Sequence

Builds anticipation and urgency leading up to a product launch or promotion.

Sales Sequence

Presents an offer with supporting content, testimonials, and urgency elements.

Real-World Examples

1Ramit Sethi's Welcome Sequence

A 7-email series that shares his story, delivers value, builds connection, and introduces his products naturally.

2Morning Brew's Onboarding

Quick, value-packed welcome emails that establish the brand voice and set daily newsletter expectations.

3Pat Flynn's Nurture Series

Personal, story-driven emails that build trust and introduce his podcast, blog, and courses.

4ConvertKit's Educational Sequence

Tutorial-style emails that teach creators how to succeed while demonstrating the platform's capabilities.

How to Use This in MagnetHub

MagnetHub captures leads with your lead magnet and integrates with email marketing platforms to trigger your nurture sequence automatically. When a subscriber opts in through your MagnetHub landing page, they're added to your email list and your nurture sequence begins. Export leads to platforms like ConvertKit, Mailchimp, or ActiveCampaign to power your automated follow-up. Your lead magnet and nurture sequence work together to convert leads into customers.

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Best Practices

Start with value before making offers - earn the right to sell
Send the first email immediately after opt-in while engagement is highest
Tell your story to build connection and differentiate from competitors
Space emails appropriately - daily for the first 3-5 days, then less frequent
Include clear calls-to-action in each email, even if not selling
Segment based on engagement to identify hot leads for sales outreach
Test and optimize subject lines, email length, and send times

Frequently Asked Questions

Related Terms

Funnels

Lead Magnet Funnel

A lead magnet funnel is a marketing system that uses a free resource to attract prospects, then guides them through a series of steps designed to convert them into paying customers.

Lead Magnets

What is a Lead Magnet?

A lead magnet is a free, valuable resource offered to potential customers in exchange for their contact information, typically an email address.

Funnels

Tripwire Offer

A tripwire offer is a low-priced product (typically $7-47) offered immediately after a lead magnet opt-in to convert new subscribers into paying customers quickly.

Landing Pages

Lead Magnet Thank You Page

A lead magnet thank you page is the page visitors see immediately after opting in, used to deliver the lead magnet, set expectations, and present the next step in the customer journey.

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