Knowledge Base

Marketing Glossary

Master the essential terms and concepts of digital marketing, lead generation, and conversion optimization. Learn what works and how to apply it.

23 terms across 5 categories

Lead Magnets9 terms

Checklist Lead Magnet

A checklist lead magnet is a simple, actionable document that provides step-by-step guidance for completing a specific task or achieving a particular goal.

Content Upgrade

A content upgrade is a lead magnet specifically created to complement a particular blog post or piece of content, offered in exchange for an email address to readers already engaged with that content.

Lead Magnet Conversion Rate

Lead magnet conversion rate is the percentage of visitors who provide their email address in exchange for your lead magnet, calculated by dividing opt-ins by total page visitors.

Lead Magnet Examples

Lead magnet examples are real-world instances of successful opt-in offers that businesses use to capture email addresses and generate leads across various industries.

Lead Magnet Ideas

Lead magnet ideas are creative concepts for free resources that attract potential customers, ranging from ebooks and checklists to quizzes, templates, and interactive tools.

Lead Magnet Template

A lead magnet template is a pre-designed, fill-in-the-blank document that users can customize for their own needs, offered in exchange for an email address.

Lead Magnet vs Opt-in

Lead magnet and opt-in are related terms in email marketing. A lead magnet is the free resource offered, while opt-in refers to the action of subscribing or the form/page where subscription occurs.

PDF Lead Magnet

A PDF lead magnet is a downloadable document in PDF format that provides valuable content to prospects in exchange for their email address.

What is a Lead Magnet?

A lead magnet is a free, valuable resource offered to potential customers in exchange for their contact information, typically an email address.

Email Marketing7 terms

Autoresponder Sequence

An autoresponder sequence is a series of pre-written emails that are automatically sent to subscribers based on specific triggers or time intervals.

Double Opt-In vs Single Opt-In

Double opt-in requires subscribers to confirm their email via a confirmation link, while single opt-in adds subscribers immediately after form submission without verification.

Email Deliverability

Email deliverability is the ability of your emails to successfully reach subscribers' inboxes rather than being filtered to spam, blocked, or bounced.

Email Opt-in Rate

Email opt-in rate is the percentage of visitors who subscribe to your email list, calculated by dividing email signups by total visitors or form views.

List Segmentation

List segmentation is the practice of dividing your email subscribers into smaller groups based on specific criteria like behavior, demographics, or interests for more targeted messaging.

Nurture Sequence

A nurture sequence is an automated series of emails sent to new subscribers after they opt-in, designed to build relationship, deliver value, and guide them toward a purchase.

Welcome Sequence

A welcome sequence is a series of automated emails sent to new subscribers immediately after they join your list, designed to introduce your brand and build the relationship.

Landing Pages4 terms

Call to Action (CTA)

A call to action (CTA) is a prompt that tells the user what action to take next, typically a button or link with action-oriented text like 'Download Now' or 'Get Started.'

Landing Page

A landing page is a standalone web page created specifically to convert visitors into leads or customers, typically focused on a single offer or call-to-action.

Lead Magnet Thank You Page

A lead magnet thank you page is the page visitors see immediately after opting in, used to deliver the lead magnet, set expectations, and present the next step in the customer journey.

Squeeze Page

A squeeze page is a minimalist landing page designed exclusively to capture email addresses, featuring only a headline, brief copy, and an opt-in form with no other navigation.

Funnels3 terms

Lead Magnet Funnel

A lead magnet funnel is a marketing system that uses a free resource to attract prospects, then guides them through a series of steps designed to convert them into paying customers.

Lead Scoring

Lead scoring is a methodology for ranking prospects based on their perceived value and likelihood to convert, using points assigned to various attributes and behaviors.

Tripwire Offer

A tripwire offer is a low-priced product (typically $7-47) offered immediately after a lead magnet opt-in to convert new subscribers into paying customers quickly.

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