Definition
“Above the fold” refers to what users see before scrolling. This space should instantly communicate the core value proposition, primary CTA, and key trust cues. Because mobile folds are tighter, copy must be concise and CTAs obvious across devices.
Why This Matters
First impressions decide engagement. If value isn’t clear immediately, bounce rates rise. Optimizing above-the-fold content increases scroll depth, CTA clicks, and conversions.
Common Types
Value-First Hero
Clear headline, subhead, CTA, and supporting visual.
Proof-Enhanced Top
Logos/ratings near CTA to build trust fast.
CTA-Forward Layout
Prominent CTA visible immediately for simple offers.
Mobile-First Fold
Concise copy and tap-friendly CTA for small screens.
Real-World Examples
1CTA Visible on Load
Keeping the main CTA in first view raised clicks significantly.
2Trust Near CTA
Badges/logos above the fold reduced bounce on high-intent pages.
3Concise Mobile Copy
Shortening hero text improved mobile opt-ins.
4Clear Value Statement
Replacing vague copy with a direct benefit increased scroll and conversions.
How to Use This in MagnetHub
Use MagnetHub hero layouts to ensure your headline, subhead, CTA, and proof are immediately visible. Test above-the-fold variations to maximize opt-in rate.
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Best Practices
- Make the primary CTA visible without scrolling
- Lead with a clear, outcome-focused headline
- Keep copy concise—mobile-first
- Include a supportive visual or mockup
- Add light proof near the CTA
- Minimize navigation/distractions in landing contexts
- Test across devices for readability and tap targets
Frequently Asked Questions
Related Terms
Hero Section
The hero section is the above-the-fold area that delivers your core value, primary CTA, and a supporting visual.
Call to Action (CTA)
A call to action (CTA) is a prompt that tells the user what action to take next, typically a button or link with action-oriented text like 'Download Now' or 'Get Started.'
Landing Page
A landing page is a standalone web page created specifically to convert visitors into leads or customers, typically focused on a single offer or call-to-action.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) systematically improves experiences to raise the percentage of visitors who take a desired action.
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