Definition
A hero section is the first view visitors see. It should clearly state what the offer is, who it’s for, and the primary benefit, paired with a prominent CTA and a supporting visual (mockup, product image, or proof). Because attention peaks here, clarity and credibility in the hero heavily influence engagement and conversion.
Why This Matters
First impressions decide whether users stay or bounce. A strong hero boosts CTA clicks, scroll depth, and overall conversions by making value obvious immediately.
Common Types
Value Proposition Hero
Direct headline, subhead, CTA, and concise benefits.
Product Mockup Hero
Visual alongside copy for clarity and credibility.
Proof-Backed Hero
Logos/ratings/testimonials near the CTA.
Video Hero
Short explainer for complex products.
Real-World Examples
1Outcome Headline
“Create lead magnets in 60 seconds” with CTA and mockup beside it.
2Logo Bar Trust
Trusted-by logos under the CTA lifted clicks.
3Mockup for Clarity
Product mockup increased understanding and signups.
4Short Explainer Video
A 60s video clarified value for a complex offer and raised trials.
How to Use This in MagnetHub
Leverage MagnetHub hero templates—add your headline, subhead, CTA, and magnet mockup. Test hero variations to see which drives the most opt-ins.
See MagnetHub in Action
Watch how MagnetHub helps you implement this concept effortlessly
Best Practices
- State what it is, who it’s for, and why it matters in one glance
- Keep one primary CTA above the fold
- Use a supportive visual or mockup
- Add light proof near the CTA
- Design mobile-first for readability
- Avoid jargon; be concrete and outcome-focused
- Test headline clarity before design flourishes
Frequently Asked Questions
Related Terms
Landing Page
A landing page is a standalone web page created specifically to convert visitors into leads or customers, typically focused on a single offer or call-to-action.
Above the Fold
Above the fold is the portion of a page visible on load without scrolling—your highest-attention space for value and CTA.
Call to Action (CTA)
A call to action (CTA) is a prompt that tells the user what action to take next, typically a button or link with action-oriented text like 'Download Now' or 'Get Started.'
Social Proof
Social proof uses evidence from others—testimonials, reviews, logos, usage numbers—to build trust and increase conversions.
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